How to run better user interviews
Practical tactics for running user interviews that produce real insight instead of polite encouragement.
Customer discovery
Learn who experiences the problem, what they do today and what remains uncertain. Start with concrete conversations, not a pitch.
Why founders ask biased questions (and how to stop)
Founders bias their own user interviews without realizing. Here is why it happens and how to ask cleaner questions.
Mom Test questions for startup founders
A working list of Mom Test style questions you can use in your next customer interview.
Customer discovery: a practical guide for solo founders
A practical process to identify your customer, test a problem and choose the next experiment without mistaking compliments for demand.