Mom Test questions for startup founders
A working list of Mom Test style questions you can use in your next customer interview.
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Rob Fitzpatrick's Mom Test gives founders a simple rule: ask about the user's life, not your idea. Below are questions you can adapt to almost any discovery interview.
Questions about the past
Walk me through the last time you tried to do X.
What did you try before that? Why did you stop?
When was the last time this caused a real problem at work?
Questions about money and time
How much time does this currently cost you in a week?
Have you ever paid for something to fix this? What was it?
If you could only fix one thing about your workflow this quarter, what would it be?
Questions about specifics
Tell me more about that.
What happened next?
Why was that frustrating?