A Mom Test AI tool for founders who want the truth
The Mom Test teaches you to ask about people's lives, not your idea. Intairview applies those principles automatically. The AI avoids leading questions, redirects compliments to specifics, and digs into past behavior so you walk away with facts, not flattery.
Who it is for
- Founders pitching an early idea to friends and family
- Product managers validating a hypothesis
- Anyone tired of biased user feedback
- Coaches and accelerator mentors teaching customer discovery
Pre-launch idea testing
Talk to potential users without poisoning the well with your pitch.
Behavior interviews
Surface what users have actually done, not what they say they would do.
Compliment defusing
Turn 'cool idea' into a concrete story about a recent painful moment.
Commitment checks
Ask for time, intros, or money to see if interest is real.
Common questions
What is the Mom Test?
A framework by Rob Fitzpatrick for asking better customer discovery questions. The rule of thumb: ask about facts and past behavior, never about opinions or hypothetical futures.
How does the AI follow Mom Test rules?
It avoids leading questions, never pitches your idea, redirects compliments to specific stories, and asks about real moments instead of hypotheticals.
Can I see the questions in advance?
Yes. You can review and edit the topics and goals. The AI generates the conversation around them in real time.
Will users feel grilled?
No. The AI keeps the tone warm and curious, like a thoughtful founder talking to a potential user.